Facebook's announced big changes to it's advertising content on user's news feeds last week and it has caused quite a stir.  The upshot of it all seems to be that it will now be harder for brands to reach customers unless (not surpisingly) they pay Facebook .

Some people have welcomed the changes and others are afraid of what it will mean for them and their businesses. To help get to grips with it all I have done some research. Facebook have decided to try and make the content viewed by their users more positive,...

 Interesting article on direct mailing which coins my favourite phrase of the day, digital trust fatigue.

https://www.dacgroup.com/en-gb/digital-trust-fatigue-rising-direct-mail-falling-back-favour-consumers/

On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons.

We will discuss several reasons why you should consistently bid on your brand name, including; protecting your name, organic and paid incremental lift, competitors, and con...

Found this interesting the shows where your digital adverts appear is important.

Marketers need to steer brands towards more trusted media platforms to prevent consumer backlash

Unsuspecting brands who find their ads on offensive websites or untrustworthy news sites are increasingly looking to marketers and ad agencies to be more vigilant as their concern over the integrity of the content environment persists.

The importance of being in tune with ones client and their brand is highlighted today with the publication of a survey by the...

Over and over again we tell clients the benefit of digital advertising is that it's measurable. And what's the easiest metric to measure, clicks.
I suppose we only have ourselves to blame that this has become the currency of digital advertising but that's not the whole story and beware of anyone that sells you clicks, good agencies measure and sell conversions not clicks.

If we write and share content with the sole purpose of gaining clicks we not only fail to see any conversions but we damage our brand. The news industry giv...

If you're thinking of marketing your business on Social Media here is a great article from the WordStream blog. Last update in May 2016 but still very relevant, especially the conclusion. Social Media Marketing is great for brand awareness and for customer engagement but if you're looking to convert clicks, paid for search or Google Display Network is a better way to go.
 

Twitter Vs. Facebook: Ad Performance

Conclusion: No Big Winners Here
In summary: Neither Twitter or Facebook is a great advertising option for direct response (lea...

Print can help build your brand and improve the effectiveness of your call to action campaigns.

A nice article taken from marketing 360.com. Posted a while back now (2015) but still an important concept and just as relevant whichever medium you choose for your marketing. A bit meaty if you're not a marketing nerd but well worth the read.

One of the most important strategies in online marketing is understanding how to create different content for direct-response and brand advertising goals. 

If you ask most digital marketers, they’ll tell you that search engine optimisation (SEO) and pay-per-click (PPC) advertising are opposite...

Hi and welcome to our first post on.....................marketing, if you didn't get it from the title.

Modern marketing can be a confusing place. Digital, print, direct, websites, paid search, organic search, social, content marketing, aaaargh.

In this blog we're aiming to explain some of the basics and post anything we think helps cut through the noise. 

Hopefully you'll find at least some of it helpful and it won't be just our opinion. We'll always post a link to the original source.

Happy marketing.

Steve