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Navigating Facebook's News Feed Changes

Facebook's announced big changes to it's advertising content on user's news feeds last week and it has caused quite a stir. The upshot o...

With digital ‘trust fatigue’ rising, is direct mail falling back in favour with consumers?

Interesting article on direct mailing which coins my favourite phrase of the day, digital trust fatigue. https://www.dacgroup.com/en-gb/d...

Why brand ad campaigns are important

On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, aft...

Do you know where your digital ad is appearing?

Found this interesting the shows where your digital adverts appear is important. Marketers need to steer brands towards more trusted medi...

Stop chasing clicks....it's about community

Over and over again we tell clients the benefit of digital advertising is that it's measurable. And what's the easiest metric to measure,...

Facebook vs Twitter

If you're thinking of marketing your business on Social Media here is a great article from the WordStream blog. Last update in May 2016 b...

Benefits of print

Print can help build your brand and improve the effectiveness of your call to action campaigns.

Brand Marketing vs Direct Marketing

A nice article taken from marketing 360.com. Posted a while back now (2015) but still an important concept and just as relevant whichever...

Marketing McMarketFace

Hi and welcome to our first post on.....................marketing, if you didn't get it from the title. Modern marketing can be a confusi...

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