January 17, 2018

Facebook's announced big changes to it's advertising content on user's news feeds last week and it has caused quite a stir.  The upshot of it all seems to be that it will now be harder for brands to reach customers unless (not surpisingly) they pay Facebook .

Some people have welcomed the changes and others are afraid of what it will mean for them and their businesses. To help get to grips with it all I have done some research. Facebook have decided to try and make the content viewed by their users more positive,...

March 7, 2017

Over and over again we tell clients the benefit of digital advertising is that it's measurable. And what's the easiest metric to measure, clicks.
I suppose we only have ourselves to blame that this has become the currency of digital advertising but that's not the whole story and beware of anyone that sells you clicks, good agencies measure and sell conversions not clicks.

If we write and share content with the sole purpose of gaining clicks we not only fail to see any conversions but we damage our brand. The news industry giv...

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