If you're thinking of marketing your business on Social Media here is a great article from the WordStream blog. Last update in May 2016 but still very relevant, especially the conclusion. Social Media Marketing is great for brand awareness and for customer engagement but if you're looking to convert clicks, paid for search or Google Display Network is a better way to go.
Twitter Vs. Facebook: Ad Performance
Conclusion: No Big Winners Here
In summary: Neither Twitter or Facebook is a great advertising option for direct response (lea...
A nice article taken from marketing 360.com. Posted a while back now (2015) but still an important concept and just as relevant whichever medium you choose for your marketing. A bit meaty if you're not a marketing nerd but well worth the read.
One of the most important strategies in online marketing is understanding how to create different content for direct-response and brand advertising goals.
If you ask most digital marketers, they’ll tell you that search engine optimisation (SEO) and pay-per-click (PPC) advertising are opposite...