If you're thinking of marketing your business on Social Media here is a great article from the WordStream blog. Last update in May 2016 but still very relevant, especially the conclusion. Social Media Marketing is great for brand awareness and for customer engagement but if you're looking to convert clicks, paid for search or Google Display Network is a better way to go.
Twitter Vs. Facebook: Ad Performance
Conclusion: No Big Winners Here
In summary: Neither Twitter or Facebook is a great advertising option for direct response (lea...