October 18, 2017

On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons.

We will discuss several reasons why you should consistently bid on your brand name, including; protecting your name, organic and paid incremental lift, competitors, and con...

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Newark Advertiser, Units 9 & 10 Halifax Court, 

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