March 7, 2017

Over and over again we tell clients the benefit of digital advertising is that it's measurable. And what's the easiest metric to measure, clicks.
I suppose we only have ourselves to blame that this has become the currency of digital advertising but that's not the whole story and beware of anyone that sells you clicks, good agencies measure and sell conversions not clicks.

If we write and share content with the sole purpose of gaining clicks we not only fail to see any conversions but we damage our brand. The news industry giv...

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