Facebook's announced big changes to it's advertising content on user's news feeds last week and it has caused quite a stir. The upshot of it all seems to be that it will now be harder for brands to reach customers unless (not surpisingly) they pay Facebook .
Some people have welcomed the changes and others are afraid of what it will mean for them and their businesses. To help get to grips with it all I have done some research. Facebook have decided to try and make the content viewed by their users more positive, Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
The impact on businesses is thought to be:
A significant decrease in organic reach from their posts and videos
A decrease in the amount of time users spend on Facebook
No more click bait! No more 'share this' 'like this'
But it's not all bad news...if you tend to get lots of comments, shares and likes on the content you are posting then you hopefully wont see much difference. It's also a great opportunity for us as businesses to take time to find out what our audience wants to engage with be more creative, this way we will build up a better, more trusted, customer relationship and in turn brand awareness.
If you want to find out more I have included two blogs that I thought were useful.
What the Big Facebook News Feed Changes Mean for Brands
This blog includes Facebook advertising tips from industry experts.
The Ad Community’s Reaction to Facebook’s News Feed Algorithm Change